Luxe Managements
Interior of Unley Two, a Luxe-managed Airbnb and holiday home in Unley, Adelaide
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Case study · 2BR townhouse · Unley, Adelaide

Unley Two

Unley short-stay case study by Luxe Managements.

+41%

Nightly rate uplift

+52%

Revenue (Q1)

4.98★

Avg rating

34

Reviews

The property

Overview.

A two-bedroom townhouse in Unley, taken from a tired long-term rental to a top-decile Adelaide short-stay — nightly rate up 41%.

The challenge

What we walked into.

Our approach

What Luxe did.

Unley Two had been a long-term rental for years before the owner decided to test the short-stay market. The bones were excellent — quiet street, courtyard, original character — but the styling and presentation had been frozen in a long-term mindset. We walked the property with the owner before signing anything, and agreed a renovation scope focused on the three rooms guests photograph: the kitchen, the living room, and the primary bedroom. New benchtops, new lighting, a full restyling of every surface, and a two-day editorial shoot once the work was complete. The property launched at a nightly rate 41% above the previous comparable Unley listings. It held that rate through the first full quarter, finishing with a 4.98 average rating and the strongest forward-booking pace in its suburb cohort.

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